Tuesday, July 14th, 2009
The 2008 Obama campaign demonstrated how powerful marketing tools text messaging and word-of-mouth are. With a Venmo Premium Account, you can leverage the same type of functionality to get the word out about your upcoming performance or show.
With a Venmo Premium Account, you can easily maintain a database of fans who have interacted with you in some way — bought a ticket to your show, bought music online or offline, or bought some merchandise from you. These are your most passionate listeners, the loyal fans who can drive word-of-mouth campaigns. With our text messaging campaign management tools, easily compose mass text messages to these users, sending them concert dates, special promotions, and reminders (subject to our spam messaging limits). Watch how a carefully timed text message campaign can drive fans to your shows!
Segment your fans into groups.
Manage your database of followers based on their past history, and send different messages based on their level of interest.
Track follow-ups and plan your shows based on expected crowds.
We show you how to provide easy prompts to answer so you can gauge interest and plan accordingly.
Offer word-of-mouth specials and perform in front of packed houses.
Let fans know they’re in for a great time when you perform, and make sure they tell their friends!
Posted in Band & Musician Tutorials, Recommended Articles | No Comments »
Tuesday, July 14th, 2009
Back when people used to buy CD’s, it was easy to make sales on the spot during performances and gigs, catering to the fans’ desires to support musicians they enjoy. In the digital age, it’s been tough to capitalize on the same dynamic, as fans opt to buy music at home on the computer, where they have more options and you have less of a direct marketing influence. Change this today by using Venmo SMS Pay to promote your music during performances, and make it easy for fans to support you!
- Log onto your Venmo Merchant Account and set keywords for the items you want to sell, making sure to check “digital goods” and “randomly generate password key” for the music. At the end of this process, select “generate HTML code” and copy the code.
- On your website, set up a page where users can download your album, and enter the HTML code to make the page password protected.
- Before, during, or after your performance, inform your listeners that they can purchase your music by sending a text to shortcode 646-863-9557 with the prompt “VENMO #keywordname” (you set the keyword, so it would read “VENMO TheWhiteAlbum”, for example)
- If users have a Venmo account, the payment will be processed, and users will receive a text with the URL and password to download the music from.
- If they don’t, they’ll receive another SMS to enter and verify their credit card information, and their payment will be processed.
It’s that simple!
Posted in Band & Musician Tutorials, Recommended Articles | 1 Comment »
